CINTONA

Agenda

25 August 2026
09:00 - 09:15

Welcome

The Importance of Stakeholder Alignment in the Digitalization of Customer Processes in Banking

Banks are investing heavily in digitalization to deliver customer-centric solutions, increase customer satisfaction, and reduce costs through automation. Early alignment of stakeholder perspectives is a critical success factor, as conflicting...
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Juan Carlos Meier, PostFinance

Same PM, same challenge, different era: how I built e-commerce offer ranking before and after AI

In e-commerce, offer ranking algorithms strongly influence seller revenue and customer satisfaction by determining the default offer shown on product pages. Designing a fair ranking formula requires balancing factors such...
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Polina Verigo, METRO Markets

Reinventing a Pioneer: How Product-Led Growth Can Give Your Business a Second Wind

How market leaders lose their edge: why successful companies sometimes miss trends, ignore financials, and slowly lose ground to more dynamic competitors. The friendlyway playbook: how killing underperforming products, ruthless...
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Andre Shaurko, friendlyway
10:45 - 11:30

Networking Sessions + Coffee Break

A Product Manager’s Playbook: AI Across the Entire Product Lifecycle

The setup — Why a podcast episode changed how I work: building AI personas that know your product, your domain, and how you think Discovery — From raw interview notes to a...
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Daniil Lenevskiy, Digitec Galaxus

AI in Digital Product Management, From Tools & Experimentation to a Structured Approach

• From AI experimentation to real usage in Product Management. • Lessons learned from exploring external trainings. • Why structure matters more than tools. • Building practical capabilities (examples).
Giovanni Capua, ABB
12:30 - 13:30

Lunch

How Product Managers Can Validate AI Investments and Deliver Measurable Business Value

How Product Managers Can Validate AI Investments and Deliver Measurable Business Value. Separating AI hype from real business opportunities. Applying Evidence-Based Management (EBM) to AI initiatives. Measuring Current Value, Unrealized...
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Jeeson Augustine, UBS

Product Design for a multilingual and multicultural environment

Example Switzerland: One Product. Four Languages. Infinite Misunderstandings Most products treat localization as a checkbox, not a design decision. An honest and practical perspective on what it really means to...
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Arti Buxi, Philip Morris International

AI in Product & Sales Operations. Real Use Cases Beyond the Hype

A practical perspective on how AI is being applied in product and sales organizations. What is creating real value. Organizational and data challenges companies often underestimate.
Jaime Porta, Hamilton Bonaduz
15:00 - 15:45

Networking Sessions + Coffee Break

Radical Realignment: Rebuilding a Digital Platform from Scratch for AI, Collaboration, and Speed

Re-organising engineering, design and product teams for AI. Rebuilding our software for AI-first rather than human-first development.
Ivan Khokhlov, Coople