Andre Shaurko, friendlyway

Andre brings a rare combination of corporate and startup experience to product management. He started his career in sales and marketing at an international corporation, today part of the Hörmann Group, before making the leap into robotics and IoT startups. This journey gave him firsthand understanding of both worlds: the complexity of large organizations and the survival instinct of building from zero.
Over the last 8 years in the self-service industry across Poland and Germany, he has focused on product as a lever for business transformation.

As Head of Product at friendlyway, a German pioneer in self-service kiosks and digital signage, he is applying startup thinking to a traditional business to drive product-led growth and lead it into its next chapter.