The Importance of Stakeholder Alignment in the Digitalization of Customer Processes in Banking
- Banks are investing heavily in digitalization to deliver customer-centric solutions, increase customer satisfaction, and reduce costs through automation.
- Early alignment of stakeholder perspectives is a critical success factor, as conflicting expectations can negatively impact project implementation and outcomes.
- This presentation highlights a real-life digitalization initiative that faced major early-stage challenges and the measures taken to achieve better alignment and successful results.