CINTONA

Same PM, same challenge, different era: how I built e-commerce offer ranking before and after AI

25 Aug 2026
09:45 - 10:15

Same PM, same challenge, different era: how I built e-commerce offer ranking before and after AI

  • In e-commerce, offer ranking algorithms strongly influence seller revenue and customer satisfaction by determining the default offer shown on product pages.
  • Designing a fair ranking formula requires balancing factors such as price, delivery speed, and seller quality while avoiding bias.
  • This talk compares building the ranking logic manually versus with AI copilots, highlighting practical lessons, AI strengths and limitations, and tips for PMs managing complex analytical projects without dedicated analytics or engineering teams.